Aurora Magazine

Promoting excellence in advertising

Magazine

In Pursuit of Wellness

In the game of talents, wellness practices have become the primary driver of organisational growth, writes Dr Sheeza Mohsin.

Magazine

The Complications of Food

Food is amoral. It is how and when we consume it that makes it our medicine or our poison, argues Nazish Chagla.

Recent

Brighto’s Ramzan Splash

Shizra Mangnejo covers Brighto's Ramzan campaign.

Latest

Just Saying: Is Wellness Overrated?

Featured Stories

“Our goal must be to ensure that our students get admission to the best universities of the world”

Dr S. Akbar Zaidi, Executive Director, IBA Karachi, speaks to Aurora about his institution’s landmark achievements over 70 years and his ambitions for its future.

Turning Crypto Ambitions Into Realities

Will the newly created Pakistan Crypto Council succeed in making Pakistan a major player in the blockchain revolution? Jafer Ali Shariff poses the question.

Magazine

Wellness and the Ad Agency

Built on the ideals of innovation, Pakistan’s ad agencies are struggling to adapt to the needs of its newest workforce, writes Seema Jaffer.

Blogs

Applause, Achievements and Advertising Magic

The Effie Awards 2025 honoured the most impactful campaigns of the previous year.

Blogs

Does Pakistan Care About Sustainability?

Insights from Aurora’s Dipstick on sustainability.

Agencies

“We realised that the only thing we can master is the ability to adapt to change”

Azam Jalal Khan, CEO & co-Founder, the Digitz Group, speaks to Aurora about the early days of Digitz, and what lies ahead for agencies with the increasing use of technology as well as the challenges they face.